REYNALDI SYAHRIZAL

sinarxrey.

Product Designer, Project Manager, AI Design Engineer

sinarxrey.

Product Designer, Project Manager, AI Design Engineer

Work

Serve

  • Solve

    Product Documentations, Product Pitching & Presentation

  • Shape

    Branding, Wireframe, UI Design, Prototyping

  • Build

    Project Management, Low-Code Implementation, Design Engineer

Write

  • Logitech G102 KW Teardown

    Informal teardown of a Logitech G102 KW clone to investigate double-click issues and cheap internals.

    Sharing2 min read

  • Leader baru, Logo baru

    Step-by-step logo design story from brief, empathy mapping, iteration, to final approval for the PMO division.

    Case Study4 min read

  • Ordering Kulina in Pandemic

    Redesigned Kulina's meal subscription flow to let users manually choose delivery dates, improving flexibility and overall ordering experience.

    Case Study10 min read

  • InnoTalks

    InnoTalks master page documenting each internal sharing session and its key theme.

    Sharing∞ min read

  • Ini adalah post baru di Blogs

    Cerita ini adalah cerita yang diperuntukan sebagai tempat untuk test

    Sharing5 min read

Lab

Experiences

  • Senior Project Manager

    All Data International

    July 2026 - Now

    Jakarta Barat

    • Lead delivery for multi-party digital work, collaborating with client, internal, and vendor leads to turn business intent into a scoped, dated plan the team can ship.
    • Own the path from discovery through requirements, planning, build, and acceptance. Checking every ask against impact, feasibility, and the agreed scope.
    • Run the daily operating rhythm: stand-ups, requirement sessions, action follow-up, and written decisions. Guide a multidisciplinary squad (business analysis, architecture, data, engineering) and keep ownership clear.
    • Brief executives and client counterparts on status, trade-offs, and the next decision needed.

  • Lead Product Designer

    NextSys, MNC Group

    March 2022 - July 2026

    Jakarta

    • Leads product design strategy for MNC Group’s core digital initiatives, partnering with C‑level and business leaders to translate group-level vision into scalable product roadmaps
    • Defines end‑to‑end experience for cross‑MNC platforms (entertaiment, financial services, hospitality), prioritizing features based on business impact, technical feasibility, and user insight.
    • Guides a multidisciplinary squad (design, product, engineering, data) and sets UX quality bar through design reviews, decision frameworks, and design ops practices.
    • Develop strategic presentations for MNC Group C-level stakeholders showcasing product roadmaps, design direction, and initiative outcomes across all business units, translating complex product strategy into clear business narratives

  • UI/UX Designer

    MNC Innovation Center

    March 2018 - March 2022

    Jakarta

    • Designed UX/UI for multiple digital products across MNC Group business units.
    • Collaborated closely with Business Analysts and developers to deliver production‑ready wireframes, flows, and UI specifications for web and mobile.
    • Ran user research and usability testing with stakeholders from different business units, informing iterative improvements and feature prioritization.
    • Helped establish foundational patterns and components that later evolved into shared design assets used across MNC Group products

  • Data Analyst

    Seeties

    Feb 2016 - July 2016

    Jakarta

    • Collected offline customer distribution data by tracking foot traffic patterns and user visits across physical store locations to build a reliable dataset for analysis.
    • Cleaned and organized raw customer entry data in Excel, structuring it into consistent formats to ensure accuracy and usability for reporting.
    • Identified behavioral patterns in how customers interacted with store locations, deepening the team's understanding of real-world user journeys
    • Translated data findings into actionable insights that directly informed platform decisions, including feature direction and user experience improvements on the Seeties platform.

Let's Talk

REYNALDI SYAHRIZAL