Solving, Shaping, Building
Product Designer and Maker crafting B2B, B2C, and B2G digital products across Entertainment, Financial Services, and Hospitality.
I solve complex business challenges by shaping intuitive experiences, bridging design and development through technical fluency, and aligning cross-functional teams around user needs and strategic goals.
sinarxrey@gmail.com
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(62) 811-868-3004
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Work (Recents)
Improve Kulina Subscriptions
Mobile Apps
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B2C
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Food & Baverages
Redesigned Kulina’s meal subscription flow to let users manually choose delivery dates, improving flexibility and overall ordering experience
AR for Store Navigation
Mobile Apps
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B2C
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Retail
An exploration of how augmented reality can streamline in-store navigation and product discovery in supermarkets, addressing shopper frustration while supporting retailers' merchandising and sales objectives.
Serve
Solve
Product Documentations, Product Pitching & Presentation
Shape
Branding, Wireframe, UI Design, Prototyping
Build
Project Management, Low-Code Implementation, Design Engineer
Write
Leader baru, Logo baru
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Step-by-step logo design story from brief, empathy mapping, iteration, to final approval for the PMO division.
Case Study
4 min Read
Ordering Kulina in Pandemic
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Redesigned Kulina’s meal subscription flow to let users manually choose delivery dates, improving flexibility and overall ordering experience
Case Study
10 min read
InnoTalks
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InnoTalks master page documenting each internal sharing session and its key theme.
Sharing
∞ min read
Logitech G102 KW Teardown
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Informal teardown of a Logitech G102 KW clone to investigate double-click issues and cheap internals.
Sharing
2 min read
Werk
Strange Helix
Transporations
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Mobile Apps
Crypto
Finance
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Mobile Apps
InstaVision AI
AI
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Mobile Apps, Website
Configure Resolutions
Pictures
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Mobile Apps
Experiences
Lead Product Designer
MNC Group ↗
Maret 2018 - Now
Jakarta
- Seamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.
- Clients include: Lunethra, Driftwell, Clyra, Forgekind and more.
Product Designer
MNC Group ↗
Maret 2018 - Now
Jakarta
- Seamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.
- Clients include: Lunethra, Driftwell, Clyra, Forgekind and more.
Senior Producer
MNC Group ↗
Maret 2018 - Now
Jakarta
- Seamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.
- Clients include: Lunethra, Driftwell, Clyra, Forgekind and more.